Over one billion: that's how many times a year the people communicate in their favourite way, via text message.
No wonder businesses of every size and description understand the importance of communication via SMS. Short code (four- or five-digit number) SMS is regulated by TRA. It is a straightforward and convenient means of both reaching out to your customers and gleaning information from them.
It’s not about audience, it’s about your business developing and nurturing one-to-one relationships with your customers.
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